AUTHOR|SPEAKER|COACH: ABOUT CRAIG BECK

About Us

Craig Beck ABNLP, ABHYP, DhP.  is considered by many to be the world's foremost authority on persuasion and human behaviour. Former UK broadcaster, certified NLP Master Practitioner, and bestselling author of more than a hundred books, he has spent two decades reverse engineering why human beings think, decide, buy, follow, and change their minds. More than a million readers across the globe have used his work to understand the hidden mechanics of influence and motivation.

Twenty years on national radio taught him the difference between writing for an audience and talking to one. When he left broadcasting, he turned that instinct on the wiring underneath persuasion itself, training as a hypnotherapist and behavioural change specialist, then translating the science into language ordinary people could carry into a real conversation.

His work spans three connected pillars. Psychology and persuasion, where he decodes how influence operates in business, politics, and relationships. True crime, where he applies the same lens to predators and dangerously persuasive personalities. Personal change, including the internationally known Stop Drinking Expert programme, born directly out of his own quiet, expensive battle with alcohol.

He writes the way he speaks. Plainly. Directly. Sometimes cheekily. Always on the assumption that you would rather hear the truth than be flattered. He does not teach theory from a safe distance. He shows you where the levers are, who has been pulling them, and how to take your hand back.