Smart Goal Setting Explained And Made Super Easy 

 December 11, 2018

By  Craig Beck

Smart Goal Setting

Do you ever believe that you’re working doggedly but not seeing the results you wanted?

Perhaps you see limited progress in your abilities or accomplishments when you assess the previous decade of your life. Or maybe you have a hard time to notice how you’ll meet your aspirations in the course of the next couple of years.

Lots of people spend their lives wandering from one job to another, or hurrying about attempting to get more accomplished while in fact achieving very little.

Setting SMART Goals

Establishing S.M.A.R.T. goals means you can make clear your concepts, concentrate your initiatives, use your time and resources proficiently, and raise your odds of accomplishing what you really want in life.

In this post, we’ll look into what SMART goals are, and we’ll check out how you can make use of them to accomplish your goals.

What Does SMART Mean?

Smart goal setting is a phrase that you can employ to direct your personal goal setting.

Its requirements are typically credited to Peter Drucker’s Management by Goals principle.

The first recognized use of the phrase takes place in the Nov 1981 issue of Administration Review by George T. Doran. Ever since Professor Robert Rubin (St. Louis University) discussed Smart Goal Setting in a post for The Society for Commercial and Organizational Psychological Science.

To ensure your objectives are crystal clear and obtainable, every one ought to be:

  1. Specific (straightforward, practical, considerable).
  2. Measurable (purposeful, inspiring).
  3. Achievable (predetermined, obtainable).
  4. Relevant (sensible, reasonable and resourced, results-based).
  5. Time-bound (time-based, time restricted, time/cost restricted, well-timed, time-sensitive).

Lecturer Rubin also keeps in mind that the description of the SMART acronym might need up-dating to show the significance of effectiveness and evaluations.

Nevertheless, several publishers have broadened it to feature additional emphasis areas; SMARTER, for instance, consists of Evaluated and Reviewed.

1. Specific

Your target ought to be very clear and specific, or else, you will not have the ability to concentrate your work or feel genuinely inspired to accomplish it. When preparing your objective, try to address the 5 “W” questions:

  • What do I wish to achieve?
  • Why is this objective necessary?
  • Who is involved?
  • Where is it situated?
  • Which information or limitations are associated?


Envision that you are presently an advertising exec, and you ‘d love to become director of advertising.

A specific objective might be, “I wish to acquire the capabilities and knowledge required to become director of advertising in my company, to ensure that I may develop my career and lead an effective team.”

2. Measurable

It is essential to have quantifiable objectives so that you can monitor your progression and keep stimulated. Evaluating progression helps you to keep centred, fulfil your target dates, and feel the exhilaration of getting nearer to accomplishing your objective.

A measurable goal ought to focus on questions like:

  • How much?
  • How many?
  • How will I know when it is achieved?


You could determine your objective of getting the skill-sets to become head of advertising by identifying that you will have accomplished the required training programs and acquired the appropriate expertise within 5 years’ time.

what do you want out of life
What do you want out of life

3. Achievable

Your objective also needs to be reasonable and achievable to be effective.

Simply put, it must stretch your capabilities but still stay feasible. When you establish an attainable objective, you might be able to determine formerly neglected opportunities or resources that can carry you nearer to it.

An attainable objective will typically answer questions like:

  • How can I achieve this objective?
  • How sensible is the goal, based upon other restrictions, like economic aspects?


You may need to ask yourself if cultivating the skill-sets needed to end up being head of advertising is realistic, based upon your existing expertise and credentials.

For instance, do you have the amount of time to finish the necessitated training efficiently? Are the required resources readily available to you? Can you afford to do it?


Be careful specifying objectives that another person has power over. For instance, “Get that promotion!” depends upon who else applies, and on the employer’s judgment. But “Get the expertise and training that I require to be considered for that promotion” is completely up to you.

how to find your purpose
How to find your purpose

4. Relevant

This action has to do with making sure that your goal makes a difference to you, and that it also lines up with other appropriate objectives. We all require help and guidance in accomplishing our goals, but it is essential to preserve authority over them.

So, ensure that your strategies steer everybody forward, but that you’re still accountable for accomplishing your own goal.

A relevant goal can answer “yes” to these questions:

  • Does this seem rewarding?
  • Is this the correct time?
  • Does this complement our other efforts/needs?
  • Am I the best person to achieve this goal?
  • Is it appropriate in the present socio-economic setting?


You may wish to acquire the skills to become head of advertising in your company, however, is it the correct time to embark on the needed training program, or pursue extra credentials?

Are you certain that you’re the best person for the director of advertising job? Have you thought about your partner’s objectives? For instance, if you wish to start a family, would carrying out training in your spare time make this harder?

smart goal setting
Smart goal setting

5. Time-bound

Every objective needs to have a deadline, to ensure that you have a due date to concentrate on and something to pursue. This component of the SMART goal criteria assists to avoid day-to-day duties from getting priority over your longer-term objectives.

A time-bound goal will typically answer these questions:

  • When?
  • What can I do 6 months from now?
  • What can I do 6 weeks from now?
  • What can I do right now?


Acquiring the capabilities to become head of advertising might call for extra certification or knowledge, as we discussed previously. How long will it take you to obtain these skills?

It is essential to give yourself a sensible amount of time for achieving the smaller objectives that are needed to accomplishing your ultimate goal.

Thoughts become things
Thoughts become things

Smart Goal Setting 101

At the Unleashed: Live event I explain how life is not ‘like a box of chocolates’ as the famous quote goes. Rather life is like a plane journey, most people are simply passengers. They have no control over the direction and speed of the journey.

Very few people in life are the pilots. Smart goal setting is one of the things that pilots always use.

How can you hit a target you don’t have?

If you are ready to take your life to the next level, unlock your full potential and love yourself more. Click here for our free ‘full potential’ webinar with me. Or click here to come to an Unleashed: Live event near you soon.

Craig Beck

Craig Beck ([email protected]) is the author of several bestselling personal development books and audiobooks. 

Including Unleashed: How to love yourself more and unlock your full potential, available on Amazon, Audible and in all good bookstores.  

Craig is also a certified master practitioner of neuro-linguistic programming, hypnotherapy, timeline therapy and a highly in-demand international motivational speaker.

Craig Beck